Sant Jordi is much more than a day of love and roses: it is also a great opportunity to reconnect with reading, gift culture, and inspire. At SC Trade Center, we are surrounded by companies, entrepreneurs, and professionals with diverse interests, and during this month of Sant Jordi, we want to share our selection of ideal books to gift on the day of the book and the rose.
Between Paradise and Apocalypse: The Economy of Artificial Intelligence – Xavier Sala i Martín
An essential read for restless professionals and entrepreneurs who want to understand how artificial intelligence will transform our lives. Xavier Sala i Martín guides us on a fascinating journey from the beginnings of computers to the global impact of AI on the economy, health, businesses, and society. An ideal book for those who want to reflect on technological progress and its role in today’s and tomorrow’s world.
The Intelligent Investor – Benjamin Graham
Graham presents an investment philosophy based on value, patience, and rationality. Far from short-term speculation, he advocates a solid strategy to protect and maximize investments in the long term. With updated comments from financial journalist Jason Zweig, this book is a fundamental guide for anyone who wants to better understand the markets and improve their financial health.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones – James Clear
A practical and transformative guide to making big changes through small actions. James Clear teaches us how to establish habits that work in the long term, with tools based on science and psychology. If you are one of those people who want to make better use of your time, incorporate healthy routines, or improve work performance, this book will help you do it realistically and sustainably.
Via Empresa 2: Who Moves the Catalan Economy? – Via Empresa
A book that brings together the most influential voices in the Catalan economic landscape to answer a big question: who is transforming the economy of our country? With opinions from experts like Oriol Amat, Xavier Roig, Carme Poveda, Josep M. Ganyet, and many more. Recommended reading for entrepreneurs, business leaders, and professionals who want to stay updated and have a critical and current perspective on the economic challenges ahead.
Leading in a Feminine Way for Men and Women – Txell Costa
With a fresh and honest perspective, Txell Costa proposes a more human leadership model based on values such as empathy, collaboration, humility, and the ability to listen. This book is a practical guide to creating a healthy corporate culture, where one can delegate with confidence, nurture talent, and work in a positive environment. It is not just a book for women, but a proposal for anyone who wants to lead with purpose and build more ethical and sustainable companies of the future.
The Psychology of Money – Morgan Housel
This international bestseller reminds us that financial success does not depend only on what we know, but on how we behave. With an engaging style and full of real examples, Morgan Housel debunks myths about wealth, investment, and happiness. Additionally, since it is written in English, it is also a great option for professionals who want to practice or improve their reading comprehension while learning about finance and human behavior. Books are a great tool for personal and professional growth, whether you want to better understand the economy, lead with empathy, manage your finances better, or simply enjoy reading.
Happy Sant Jordi and happy reading!
